Field notes
How do we trace our product?
Traceability is a chain of connections. A supplier name, a delivery receipt and a laboratory report may each be useful, but they become more useful when they can...
Read the story →Field notes from Pure Bhutan
A closer look at the land, the people and the evidence behind a considered ritual.
Field notes
Traceability is a chain of connections. A supplier name, a delivery receipt and a laboratory report may each be useful, but they become more useful when they can...
Read the story →Field notes
A name in a certificate can open a much larger conversation. The Reishi record supplied by Pure Bhutan names Goenshari Zhelngosa Ganoderma Detshen, in Punakha, as the provider....
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A place name can fit on a label. The life of a community cannot. Laya and the wider Gasa highlands are part of the sourcing direction Pure Bhutan...
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Rarity catches attention. Responsibility deserves to hold it. When a natural ingredient is difficult to source, the first question should not simply be how to make it more...
Read the story →Cordyceps
Before a bottle has a label, it has a landscape. For KUZŪ, that landscape is Bhutan: a place we belong to, and a place whose name deserves to...
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So much is shielded, so much yet to be discovered. Known in thepast as the ‘medicine land’ or place where there is medicine. Indeed, in aworld craving to...
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Bhutan—nested in the Eastern Himalayas—protects its biodiversity by law and practice, keeping over 60% forest cover and more than half the nation in protected areas. Carbon-negative and largely...
Read the story →Alcoholic
A daily ritual for balanced vitality. KUZŪ blends Reishi (restoration, calm, immune support) and Cordyceps (oxygen uptake, ATP, steady energy) in a dual extraction (spring water + alcohol)...
Read the story →Field notes
Pure Bhutan was born from personal loss and a commitment to preventive health. Rooted in Bhutan’s values of compassion and mindfulness, KUZŪ from Pure Bhutan crafts herbal tinctures...
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